Case study · West Sussex, UK
From word of mouth to 50+ enquiries a month
50+
enquiries a month
from a standing start
£5.64
per enquiry
on £500 a month of ad spend
10%
booked within 6 weeks
more quotes still pending move dates
30×
return on ad spend
average quote around £3,000
“Unbelievable from start to finish. Everything was smooth and easy dealing with the leads. And now me and the boys have never been busier!”
What we know
From standing start to the first six weeks
- AT THE START
No online presence
This family-run West Sussex removals company started with no online presence. The aim was to bring in enquiries for real moving jobs beyond the work already arriving by word of mouth.
- THE CAMPAIGN
£500 monthly ad budget
The stated monthly advertising budget was £500. This is ad spend, separate from management. The company reported an average £5.64 cost per enquiry during the period shared with us.
- THE EARLY RESULT
50+ enquiries a month
Four in ten enquiries were from homes with three bedrooms or more. The average quoted job was around £3,000.
- AT SIX WEEKS
10% booked; more pending
Within six weeks, 10% of enquiries had become booked deals. Other quotes were still in the pipeline while customers waited on their moving dates.
The numbers, plainly
The reported result, in context
- Ad spend (paid to Meta)
- £500 a month
- Enquiries
- 50+ a month
- Cost per enquiry
- £5.64
- Booked in first 6 weeks
- 10% of enquiries
- Average quote
- around £3,000
- Three-bed homes or bigger
- 40% of enquiries
- Return on ad spend
- about 30×
Four in ten enquiries were three-bedroom homes or bigger — the higher-value moves with more valuables they wanted more of.
The management fee sits on top of the ad spend — see pricing. The reported 30× figure is a return on ad spend, not a return after management fees or moving-job costs. Average quote value is not the same as realised revenue.
£5.64 per enquiry and £500 monthly ad spend are figures supplied for this case. They do not reconcile to exactly 50 enquiries in a single month (£500 ÷ £5.64 is about 89). The reporting periods and any unspent budget were not supplied, so we do not present those figures as one month's exact arithmetic.
One client's early result, shared with their permission. Your numbers will depend on your area, your prices and how quickly you call enquiries back. We don't promise lead numbers or returns to anyone.
Worth stealing
What other removals firms can take from it
Look beyond the enquiry count
Four in ten requests were for homes with three bedrooms or more. Move size matters if bigger jobs are the work your crew wants.
Keep ad spend and fees separate
The stated £500 is monthly ad spend, not the complete marketing cost. Count both ad spend and management when assessing your own economics.
Don't equate a quote with revenue
The average quote was around £3,000. A quote is not necessarily a completed, paid move, and the reported 30× return was the client's result, not a forecast.
Keep the pending quotes visible
The 10% booking figure describes the first six weeks. More quotes remained open while customers waited for their moving dates; their eventual outcome wasn't supplied.
Could this work in your area?
Seven quick questions. We'll tell you honestly if the numbers stack up.